Client Overview
| Client | Texograph Printing Press & Packaging |
| Established | 2000 — Trusted Printing Partner for 25+ Years |
| Location | Dhaka Office: 16/2 Naya Paltan, Culvert Road, Dhaka-1000 | Factory: Gazipur |
| Website | texographpp.com |
| Industry | Commercial Printing & Packaging |
| Clients Served | 450+ Brands — Mid-market to Enterprise |
| Industries | Telecommunications, Pharmaceuticals, Financial, Automotive, Hospitality, Education |
| Stack | WordPress + Elementor Pro + Custom CSS + SEO Optimization |
| Primary Goal | Premium website design + organic search visibility (SEO) |
| Timeline | 2–3 Weeks |
Texograph Printing Press & Packaging is a leading commercial printer in Bangladesh, with 25 years of operation since 2000. In more than 25 years, they have evolved from a neighbourhood press to a comprehensive printing and packaging service provider working with over 450 brands from a range of industries. They offer both design and technical printing services: Calendar Design and Printing, Poster Design, Leaflet and Brochure Design, Digital Printing, QR Code and Barcode Label Printing, Scratch Card Printing, and Packaging.
Their clients are as diverse as their skillset – Texograph works with telecommunication firms, pharmaceutical firms, banks, financial institutions, auto companies, hospitality groups and educational institutions. Their manufacturing facility is located in Gazipur with a head office in Naya Paltan, Dhaka and they ship their products across Bangladesh.
For all their experience and impressive client list, Texograph did not have a website commensurate with their business. Their online presence didn’t match their business – and for a company that services clients who need to trust their work and value their reputation, that’s a serious issue.
The Brief
The requirement for the website was: create a high-quality website that showcases Texograph’s services and that performs well in natural search. Two goals – design and search engine optimisation (SEO) – were equally important from the start, and this influenced the project’s direction.
As for design, the project brief was to create a look and feel that positioned Texograph at the top end of the printing market in Bangladesh. The web presence needed to convey quality, professionalism and experience – not just capabilities. A company that produces work for enterprise clients in telecoms and pharmaceuticals must have an online presence that enterprise procurement managers and marketers consider trustworthy.
On the SEO front, the client needed to achieve organic visibility for the printing and packaging keywords used by their target customers to find the services they offer – keywords such as ‘poster design and printing services Bangladesh’, ‘brochure printing company Dhaka’, ‘QR code label printing Bangladesh’, and ‘calendar printing services’. For a B2B service business that generates leads from inbound enquiries, organic visibility equals leads.
The specific pages and features requested were:
– A high-impact homepage that communicates the brand’s scale and credibility at a glance
– Individual service pages for all 7 service categories — each optimized for its own search terms
– An Industries section covering 6 industry verticals with tailored content per sector
– A product showcase grid presenting printed output samples
– A 3-step How It Works section explaining the client process
– A client logo strip showing the breadth of the brand client base
– Testimonials section with customer reviews
– An FAQ section addressing common client questions — with SEO value
– A CEO Message page for leadership credibility
– Blog section for ongoing content publishing
– Case Study section
– Contact page with enquiry routing
– Accessibility features (screen reader support, font size controls)
The Challenges
Standing Out in a Crowded Market
The printing industry is very competitive in Bangladesh. Dhaka is home to dozens of printing companies, many with their own websites. The question was not simply to create a website – it was to create a website that communicated Texograph’s 25 years of experience, enterprise-level clients and full-service offering in the first few seconds of a user’s experience on the website. It was not a matter of design choice, but competitive necessity, that the website’s look and feel be premium.
SEO for a Service Business with Multiple Verticals
Texograph serves to 6 different industries and 7 different services. Each of these services has its own market opportunity – a searcher for “scratch card printing Bangladesh” is not the same as a searcher for “pharmaceutical packaging company Dhaka”. To build a site that could successfully compete for multiple, high-intent keyword sets, the content strategy had to include a number of strategic content structures: dedicated, fully fleshed-out pages for each service with different content, industry-specific front pages, and an FAQ section that mirrors the long-tail questions potential customers are searching for.
Communicating Trust and Scale to Enterprise Buyers
Texograph’s telecoms, pharmaceutical and financial services clients are not impulse buyers. They are procurement and marketing managers looking for vendors with high volume orders. It was important to display the right trust elements – 25 years of experience, 450+ brands served, enterprise-level client logos, CEO profile, industry-specific case study content – in an informative rather than salesy manner.
Content Volume Within the Timeline
Seven service pages, six industry pages, a product showcase, FAQ, testimonials, blog and case study structure with SEO-focused content represented a lot of content to design, write, and develop in a 2-3 week timeline. The reuse of Elementor section templates and a consistent content approach across industry pages ensured the build was on time, while allowing for the detail required in each section.
Design Approach — Premium Without Pretension
The website of a printing company is a special kind of site: if it doesn’t look well designed, you wonder how their printed products will look. The website for Texograph had to show its design skills. Everything – typography, white space, colour, layout – needed to convey the same sense of care and attention to detail that the company brings to its client’s projects.
The colour scheme is based on dark navy, communicating reliability and authority, with blue accents for interactive elements and section background. Orange is used in moderation to provide an energy boost (as would be suitable for a company that is working with print output that is frequently in very bright colours) without overpowering the professionalism of the overall colour scheme. On this backdrop, Texograph’s product photography of printed output gets the best possible visual treatment: the product, the output – calendars, packaging, brochures, scratch cards – is the star and the design takes a back seat.
The homepage was designed to take a visitor on a credibility tour. The hero communicates the company’s age and position: ‘Your Trusted Printing Press Partner Since 2000’. The customer strip follows – 450+ brands, scrolling visually – sending the message of scale without having to read anything. The Who We Are section provides context. The services grid shows the breadth of services. The Industries section demonstrates the client’s experience. Product samples show quality. The process makes it easy to engage. Case studies and FAQ seal the trust.
All elements of the page were created with the knowledge that the majority of B2B users won’t read all the information – they will scan, evaluate and either enquire or exit. The design was optimised for scanning: bold section headings, clear service tags, logos of clients and calls to action at the conversion points.
Technology Stack
For a service company that needs to regularly publish blog posts, have multiple service pages, and add case studies and news without relying on a developer, WordPress is the obvious choice of platform. Elementor Pro allowed the freedom to create the wide range of section layouts needed – from the animated strip of client logos to the industry tabs to the product showcase grid – without having to hand-code each element. Custom CSS was used to fine-tune the appearance to meet the high-end design brief.
| WordPress | CMS — content management, blog, service pages, SEO plugin integration |
| Elementor Pro | All page layouts — homepage, service pages, industry sections, inner pages |
| Custom CSS | Premium styling refinements, hover states, typography, spacing details |
| Yoast / SEO Plugin | On-page SEO — meta titles, descriptions, schema markup, XML sitemap |
| Accessibility Plugin | Screen reader support, font size controls, contrast toggle |
| Contact Forms | Enquiry routing — General, Quote Request, and service-specific forms |
SEO Strategy — Built Into the Architecture
SEO was not applied as an afterthought to a completed website. It was built into the site architecture from the beginning. Every structural and content decision — page hierarchy, URL structure, heading usage, content depth, internal linking, and FAQ content — was made with organic search visibility as a co-equal objective alongside design quality. This is why the client achieved the search performance they were looking for.
Keyword-Targeted Service Pages
Texograph has 7 services and each service is featured on its own page, which is constructed with content targeted at the search terms associated with the service. Poster Design and Printing targets ‘poster design and printing services Bangladesh’ and ‘poster printing Dhaka’. The Leaflet Design page targets ‘leaflet design and printing services’. QR Code Labels targets ‘QR code label printing Bangladesh’. Each page has a different title tag, description, heading and body content – not a service description cut-and-paste from a template.
Industry-Specific Content Sections
The six industry pages – Telecommunications, Pharmaceuticals, Automotive, Financial, Hospitality, and Educational Institutions – have a two-fold purpose. For visitors, they showcase Texograph’s expertise in the visitor’s industry. For search engines, they provide more keyword-rich content that links the brand with industry-specific printing keywords. A pharmaceutical procurement manager searching for ‘pharmaceutical packaging printing Bangladesh’ will find content targeted specifically at the pharmaceutical industry, not a general overview of a printing company.
FAQ as SEO Content
The long FAQ list (20+ questions about printing services, turnaround times, bulk prices, paper types, delivery options, eco-friendly printing, and services) was developed with the knowledge that potential customers will search for long-tail questions in Google. FAQs such as “How much does calendar printing cost in Bangladesh?” and “Do you offer same-day printing in Dhaka?” are not only useful for users, but also align with what users are searching for. The answers to these questions are well-informed, thorough, and helpful – and that’s what Google likes.
Blog Section for Ongoing Content
The blog section allows Texograph to publish regular SEO content – articles which target informational search queries from prospective clients at the beginning of the sales funnel. Some of the first blog posts include “Which Poster Size in Bangladesh Ensures Maximum Visibility?”, “Create Eye-Catching Posters & Calendars in Bangladesh”, and “9 Ways to Choose the Best Printing & Packaging Company in Bangladesh”. Each post targets informational search terms that prospects of printing companies are searching for, generating organic traffic from visitors who are not yet ready to buy, but are in the research stage.
| SEO Component | How It Was Implemented |
| Page Titles & Meta Descriptions | Unique, keyword-targeted for every service page and core page |
| Heading Structure (H1/H2/H3) | Correct hierarchy throughout — primary keyword in H1, related terms in H2/H3 |
| Service Page Content | Substantive, unique content per service — no duplicated descriptions |
| Industry Section Content | Sector-specific language and use cases for each of 6 industries |
| FAQ Content | 20+ questions matching real search queries from prospective clients |
| Blog Section | Informational articles targeting top-of-funnel printing industry searches |
| Internal Linking | Service pages linked from homepage, industry sections, and blog content |
| Schema Markup | Business schema for local search visibility — name, address, phone |
| XML Sitemap | All pages submitted for indexing via SEO plugin |
| Image Alt Text | Descriptive alt tags on all product and service imagery |
| Page Speed Optimization | Image compression, lazy loading, minimal plugin overhead |
Pages & Sections Delivered
| Page / Section | Content & Purpose |
| Homepage | Hero, client logo strip (450+ brands), Who We Are, Services grid, How It Works (3 steps), Industries overview, Product Showcase, Features, CEO teaser, Testimonials, FAQ, Blog strip, Newsletter, CTA |
| Services Overview | Full services listing with links to individual service pages |
| Calendar Design & Printing | Dedicated service page — keyword-optimised content and service details |
| Poster Design & Printing | Dedicated service page — targeted for poster printing search terms |
| Leaflet Design & Printing | Dedicated service page — targeted for leaflet and flyer queries |
| Brochures Design & Printing | Dedicated service page — corporate brochure and catalog focus |
| QR Code & Barcode Labels | Dedicated service page — QR, barcode, product label printing |
| Scratch Card Design | Dedicated service page — scratch card and promotional printing |
| Digital Printing | Dedicated service page — digital print services overview |
| Industries (6 Sections) | Telecom, Pharma, Automotive, Financial, Hospitality, Education — each with tailored content |
| Product Showcase | Printed output gallery: Posters, Leaflets, Brochures, Calendars, Packaging, Gift Boxes, Barcode Labels |
| About Us | Company history, capabilities, values, and team overview |
| CEO Message | Leadership page — credibility and vision statement from the CEO |
| Case Study | Client case study section for demonstrating project outcomes |
| Blog | SEO content hub — informational articles for organic traffic |
| Contact Us | Enquiry form with support details — Dhaka office and factory address |
| FAQ | 20+ questions covering services, pricing, turnaround, delivery, and eco options |
| Terms & Conditions | Service terms documentation |
| Privacy Policy | Privacy policy page |
Outcome
The client got what they wanted. Now, Texograph is showing up in search results for the terms that their prospective customers use to search for printing and packaging services in Bangladesh – the original objective of the project. This is the result of the SEO-first design, rather than a design that was SEO-ed. The client is happy with the outcome, and reports the site is working.
Beyond search engine results, Texograph now has a website that reflects the size and quality of the company. A business that has provided printing services to 450+ brands in enterprise industries in Bangladesh for 25 years – now has a website to match that legacy. Potential customers who arrive at the site via search, social media or referral see a site that immediately signals the professionalism and quality they would expect from a printing partner of this scale.
The blog component has been steadily published since the site launch, with articles written to match informational search terms already appearing in search results and starting to gain traction. As content builds, this will amplify the site’s organic presence for a growing number of relevant keywords – an SEO benefit that will continue to accrue with each new article.
| Before | After |
| No professional website — services not findable in organic search | SEO-optimized service pages ranking for targeted printing and packaging keywords in Bangladesh |
| Digital presence did not reflect 25 years of experience or enterprise client base | Premium website design that communicates authority, scale, and credibility at first glance |
| No content publishing channel for organic reach | Active blog section targeting informational search queries — indexed and building traffic |
| Single contact point — phone-based enquiry only | Online enquiry form with routing — accessible to clients at any time, from any device |
| No case study or industry-specific credibility content | Industry sections and case study pages demonstrating sector-specific experience |
| 7 Service Pages | 6 Industry Sections | 20+ SEO FAQ Answers | 25 yr Brand Authority |
| The client got what they came for — a website that looks the part and ranks for the terms that matter. That is the only outcome that counts. |
Reflection
This project has led me to conclude that a concept that applies to all service business websites: design quality and SEO are not at odds, they’re partners in crime. Great design without SEO is a beautiful website with no traffic. Good SEO without quality design results in a beautiful website that doesn’t lead to conversions. Texograph needed both, and the project was planned to provide both, not one as the main event and one as an add-on.
The most critical SEO decision on this project was to create a separate page for each service Texograph offers, with unique content on each page, rather than to list all services on a single page. An ‘Our Services’ page cannot rank well for 7 service categories. Seven keyword-optimised pages yield 7 opportunities to rank – one for each of Texograph’s services. This is no hack, just plain old content structure.
The FAQs section is a highlight from an SEO standpoint. Twenty-plus questions that match the searches that people are making, all answered with helpful information – this is the kind of content that organically ranks in highly competitive markets. And it cuts down on the number of repetitive questions the sales team receives, because potential customers can get answers to their questions without having to call. The FAQ fulfils the SEO goal and the business goal.
WordPress and Elementor Pro were a good choice. The Texograph team can now add blog posts, update service details and make changes to the site without the need for a developer. For a firm that has been producing content for other brands for 25 years, it’s only fitting that they have control of their digital content.
Interested in a similar project?
We design and build professional websites for consultancies, agencies, and service businesses.
