This book helps you understand Bangladeshi apartment buyers, optimize your online presence with Digital Marketing and local listings, leverage social media for lead generation, create effective funnels, use property portals, apply offline strategies like referrals, qualify leads efficiently, track data for improvement, and learn from real case studies in Dhaka and Chattogram.
Understanding the Bangladeshi Apartment Buyer
Buyer personas: Middle-class families, NRBs (Non-Resident Bangladeshis), young professionals. Income brackets and decision-making behavior. What qualified leads look like in this market.
Optimizing Your Online Presence
Website essentials: Mobile-first, fast-loading, localized content. SEO strategies for apartment marketing. Why Google My Business and Map listings matter.
Leveraging Social Media for Lead Generation
Facebook: Still king in Bangladesh. Instagram & TikTok for showcasing lifestyle appeal. YouTube video tours and testimonials. Paid advertising tips (targeted campaigns, lookalike audiences).
Lead Magnets and Funnels
How to build a lead funnel for apartment sales/rentals
Classifieds, Portals & Aggregators
Using Bikroy.com, Bproperty.com, Lamudi, and others
Offline Strategies That Still Work
Referral marketing: Tenants, staff, and satisfied buyers
Qualifying Leads Like a Pro
Pre-screening questions that save you time
Data, Metrics & Constant Improvement
A/B testing your ads and landing pages
Case Studies from the Bangladeshi Market
Real examples from Dhaka and Chattogram developers
